Jeff Cavaliere from Athlean-X is one of the best fitness guys on youtube in my opinion. And there are a couple great reasons why. Today I want to explain you on the example of Jeff Cavaliere, how you can succeed in what you do and why you should chase excellence, and not success.
1 – Play the long game.
Jeff Cavaliere has been the coach for the New York Mets in 2006, 2007 and 2008. This was over 10 years ago. He uploaded nearly 1000 videos on his youtube channel. The first one was uploaded in 2009. If we take a look at his channel growth, he raised his monthly views in the last 3 years more than a hundred fold. While we can also see that Jeff was still popular in the beginning of 2016, we nonetheless seen a huge growth since then. We’ve seen here that people value excellence and experience. It’s simple: T he longer we work at a skill, the higher the chances of success. There are tons of variables in making it, yet playing the long game with hard work is usually a common denominator in successful people. Most people overestimate what they can do in a year and underestimate what they can reach in a decade. You can be whatever you want to be, as long as you just freaking refuse to give up.
2 – Don’t sell out.
While it takes years to build a reputation, it takes a minute to ruin it. In all the videos that I’ve ever watched from Jeff, I never had the slightest impression, that he’s being a sell out. He always promotes products that he believes in, which nearly always happen to be his own. Because of that Mr. Cavaliere got a great reputation, with a lot of trust. There was, and still kinda is, a german Youtuber called Karl Ess, that turned, once fame hit, into a complete sellout. Because of that he lost thousands of loyal followers and has completely changed his niche. We all should realize that money is a good servant, but a terrible master. But don’t get me wrong, Jeff Cavaliere still makes good money. His monthly ad revenues probably average in my conservative guess between 10-20.000 dollars. And with over 1.3 million visitors to his website per month, an average selling cost of about 70$ and a very, very conservative conversion rate of 2%, he easily makes 8 figures per year. And guess what, that’s a good thing. He provides a lot of value and deserves every penny that’s given to him. And I guess most of his viewers think the same way as I do.
3- Jeff Cavaliere is on top of the social Hierarchy.
This just dawned on me while I was making this video. If we combine number 1 and number 2, we slowly but steady have the chance to rise up in the social ranks. Yes, a little bit of luck definitely plays a part, but if we don’t play the long game and ruin our reputation, luck won’t bring us sh*t. Jeff Cavaliere is a prime example of a person that has risen the Youtube and social ranks by the mere continuous and regular delivery of competence. A person that was chosen by the masses, to be on top of the fitness industry by the competence that he brings to the table. And that’s beautiful in my opinion. A lot of people fake their way to success, yet I truly think that Jeff is genuine. That’s why the majority of Youtube got absolutely no problem with the success that he gets. We all should stop searching success and strive to become men or women of value. While people such as Elon Musk and Gandhi, people that force change, still get haters, most people wouldn’t mind if they were worth billions and lived a great life. The reason of that genuine respect is competence and a commitment to excellence. If we improve daily, play the long game and don’t ruin our reputation with selling out. We might land there too, along our buddy, Jeff Cavaliere, Athlean-X.com.
Music by CHUKI Beats: http://bit.ly/QGsound Thank you for your time and thank you for your trust. I hope you have a great day. :-)