The Little Secret About Vegan Personal Trainers

Personal trainers that are big proponents of the vegan diet are hard to find. But NOT if you’re an avid Instagram user. Unfortunately. Here’s why:

I read these words in that one famous 20-year-old-something girl’s bio (which shall not be named in sake of her privacy):

“Vegan personal trainer, animal lover, world traveller (insert random emoji)”

Little do people know, that this is not true.

Really? Yes. Glad you asked.

I just recently met a close relative of that previously named girl and after a night out she essentially confessed to me (half drunk) that almost everything her cousin (Instagram girl) has ever posted online is a lie!

But why would anyone do that?

In this blog post I want to give you three things that you should look out for if you’re aiming to hire a vegan trainers. Trust me, good vegan personal trainers are hard to find and bad vegan coaches can cost you literally thousands of $$$.

1. The art of virtue signaling

Instagram is a business tool for almost 100% of the influencers that you’re meeting online.

These people are not your friends and these foks do not always have your best interest in mind.

The reason they’re taking time out to post on the platform is not for the common good. But for increased sales. For extra $$$ in their pocket.

If you’re on a desktop while reading this article right now you can see a button with a green background and white font on the right hand side of this text. This is me trying to sell you something (it’s the good stuff though, I promise).

Selling a product or a service is NOT bad. But selling a person a product or service that they don’t want OR that is extremely bad IS bad.

If you’re bragging how you could sell ice to an eskimo I shall congratulate you, you’re a douchebag.

So why do people then call themselves “vegan” online, even if they don’t follow the lifestyle?

Because putting that word in your Instagram bio apparently increases the sales of your product.

It doesn’t matter if your product isn’t even related to veganism. You could probably be selling antique furniture and you would increase your sales with “animal lover” in your bio. Quite shocking.

This phenomena is called virtue signaling. Signaling virtue creates trust online and therefore makes you sell more products.

Yep, I’ve studied that sh*t. But that’s not the only secret about vegan trainers.

2. A simple way to increase status


When I was managing a fitness center with over 1’000 members in Switzerland, now nearly 2 years ago, I remember we had one client who was a “Superior Personal Trainer” on Instagram. Sounds cool, yeah?

The only problem is: He wasn’t.

This guy, called John (the name may or may not have been changed for privacy purposes), was actually a full-time supermarket cashier and a drug dealer on the side. Yes seriously.

He also was on massive steroids and never attended a single trainer certifications.

He’s essentially everything bad assiociated with the fitness industry combined in one. single. person.

How he avoided to get thrown out multiple times by me as a manager still perplexes me to this day.

So anyway, I’m getting off track here.

The reason why John chose “Superior Personal Trainer” on Instagram and why the other girl chose “Vegan Personal Trainer” or “Animal Lover” is because these are words and professions that increase your social status.

I’ve yet to see someone write “unemployed” or “supermarket cashier” in their Instagram bio.

I think you get the point.

Now, what can you do if you’re looking to get a legit vegan personal trainer (that is NOT a drug dealer on the side)?

3. How to find a legit vegan trainer

First things first: Do your research. Here’s a simple 3-step process.

Again: You want to research this! A bad decision can probably cost you thousands of dollars.. (I think number 3.3 is the most important!)

3.1 Apply your critical thinking skills

I like that saying:

If it is too good to be true it probably is.

Because it is true, vegan friend! It is true. See, there’s no such thing as immediate or fast fitness results at least in this world that I’m living in.

Rome wasn’t build in a day.

I’ve been working on my coaching for years until I finally saw a monetary payback. I’ve been training for 2 years until I saw a sixpack for the first time!

A trainer that is telling you the opposite is just there to get your money. Run for the hills if you see “fast results” and “sixpack in two weeks” in an Instagram bio or on a website online.

3.2 Honest word of mouth

Most of the buying decisions that we do on a daily basis are still based on word of mouth.

You like to go to that restaurant? Well, let’s check first if your friend went to that restaurant before.

Why should choosing a trainer be any different?

If you like a service or a product you’re keen to share it with your friends. And your friends, because of your bond of friendship, are more likely to buy the product.

Can’t find a good recommendations from a friend? Shop for a online vegan personal trainer. But wait!

Look for their reviews, testimonials or credentials before you make a decision!

Pro tip: A person that has finished the “Online Trainer Academy” or has a good amount of testimonials on their website is likely going to be a competent person.

3.3 A trainer with this ONE trait

You see only a few people talk about this concept, yet it is one of the most important takeaways that I’ve ever came across.

See, I’m in Southeast Asia now for a couple of months to work on my business of coaching vegans online.

The only thing that I’m doing down here is working on my business and training regularly in the gym. Nothing else!

(Ok I lied. I’m not that perfect. I try to go on dates with some girls too!)

So anyway, I’m sharing too much information here.

What I want to get across is that we have to realize that we can only do so much. The more we sacrifice, the better we will be at the things that really matter.

My standard answer down here is ‘No’. To that extent that I’m even ridiculed by the people living in my hostel. They think that I’m a weirdo!

One of the only apps that I have on my phone (next to ‘Whatsapp’ and ‘Youtube’, is the ‘QualityGains’ app to keep in contact with my clients).

This allows me to have a sole focus on what really matters: Delivering results to my clients.

If you’re shopping for a vegan personal trainer online, don’t choose the trainer that does a million things.

You know these people: They surf, they train martial arts, they have a family with 20 kids, run 10 businesses and are an avid HerbaLife proponent.

Because if you choose a trainer doing 1 million things, you will only get 1/1’000’000th of their attention. It’s simple math.

If I need a carpenter, I’ll not go for the ‘celebrity carpenter’. I’ll go for the person that works in the shadows, yet delivers results (I’d even go so for to call him Batman carpenter).

Conclusion – The Little Secret About Vegan Personal Trainers

Choosing the best personal trainer or the best online trainer is hard, but not impossible fellow.

The reason is because the wannabe-trainers have infected social media with their numerous presence. It’s close to plague level.

These trainers are on the social media platforms first of all to make sales. They’re not necessarily your friends nor do they have your best interest in mind.

That’s why they use tactics such as virtue signaling by choosing things such as ‘vegan’ or ‘animal lover’ in their bio.

Don’t lose your money by falling for them!

To find the right vegan personal trainer for you, employ critical thinking skills, rely on word of mouth and choose a coach with a sole focus on delivering you results!

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