Hi, I’m Florian Wüest.

I specialize in helping vegans lose fat, build lean muscle, and get in the best shape of their lives.

I’ve became vegan for ethical reasons in 2015 and have since then transformed my physique completely.

Over the last 4 years I’ve helped over 130+ high achieving vegans in 18 countries get in the best shape of their life. Do you want to be next?

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My Story

You see me as a vegan coach. Trainer. Health nut. Yet just 8 years ago, I was the opposite.

I was a lost kid.

I was addicted to video games (Metin 2), smoked cigarettes on the weekends and often drank to black outs.

Sometimes I spent days without leaving my room – glued to my computer (or my hookah). My big brother called me “the unhealthiest person he knew”. He was right.

I thought to myself: “Why change, if this is working just fine?”

Jokes on me.

The reality was that my life was deteriorating in front of my eyes. I was just too blind to see it.

I nearly dropped out from school due to bad grades (back then my goal was to become a lawyer) and felt like I had no control over my life anymore.

Fit Vegan Transformation

So one time, against my will, my friend dragged me in the gym.

Although I didn’t like exerting myself at all, I noticed early on that the gym helps me grow. It made me feel excited about the future. It made me feel truly and sustainably good about myself. Something I haven’t felt in a while.

The results of training however were slow.

I wanted to give up multiple times on this journey. So I had 2 options: 1. Throwing in the towel or 2. Learning more about what I’m doing wrong.

I chose the latter – so I had to develop an insatiable need for knowledge.

I devoured dozens of books on the topic. Hired coaches. Got my degree in the Swiss Academy Of Fitness and Sports. And stumbled into veganism along the way after reading the book ‘Eating Animals’ by Jonathan Safran Foer.

Working out was the catalyst for my life change.

It taught me the value of patience, determination and hard work. Neither of which I had in the beginning of this journey.

Yet a mindset that I needed to start my ‘Fit Vegan Evolution’ program. A system specifically tailored to help vegans lose fat, build muscle and get in the best shape of their lives.

It’s based on all the cutting-edge techniques I used to help myself get in the best shape of my life. It’s based on everything that I learned over the years of trial and error.

I’ve developed a system that is based on long-term lifestyle changes – not fad diets. The ‘Fit Vegan Evolution’ program has a super effective combination of giving you 1. A clear road map, 2. Accountability and 3. Objective Feedback.

So, are you looking to get in the best vegan shape of your life – but currently are flying blind on your journey?

Let me help you speed up the process and guide you along the way. Schedule a free call with me here.


Top graduate of 2018. Personally awarded by the Swiss Fitness and Health Committee:

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Plant Based Nutrition Certificate from eCornell (signed from Dr. T. Colin Campbell, author of ‘China Study’):


Former manager of 5 fitness centers with 10,000+ members. Responsible for 40+ trainers:


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